OUR LEADERSHIP TEAM
We are a group of business building, senior Consumer Product and Retail executives with proven track records of building brands across multiple industries including Beauty Care; Healthcare; Apparel; Food & Beverage; Banking; and Electronics. We know the questions to ask, and how to interpret the data, to give you a Brand Potential Assessment you can believe in and invest in. But we don't just tell you where you stand. We have the tools and expertise to lay out a strategic path for growth, and support you and your team all along the way.
Jeremy Cage
He spent the first 16 years of his career at Procter&Gamble, followed by 10 years at PepsiCo; he served as CEO of a leading Lighting Technology company called the Lighting Science Group. He is co-founder and Board Director of the substantial snacking brand Farmer’s Pantry, co-founder of HEYLO – the world’s first truly viable alternative to sugar; co-founder of the brandCHARGE. He brings a unique global perspective to his work, as he is tri-lingual, and has lived and worked in Germany, France, Belgium, Sweden, the UK, Venezuela, Brazil, Mexico and the US.
As CEO of LSG, Jeremy was challenged to turnaround a struggling company. He swiftly established a competitively advantaged strategic plan. He then executed an aggressive transformation of the company's branding, innovation, go to market approach and manufacturing infrastructure.
During his 10 years at PepsiCo, Jeremy had a significant impact on both snacks and beverages: As Senior Vice President for the $30Bn Global Snacks Group, he partnered with operations in the field and R&D to create consumer focused strategies and plans they could believe in and execute. As SVP of Innovation and Insights for North American beverages he led the creation of breakthrough innovations such as Pepsi Next, Mountain Dew Kickstart, SoBe Coconut Water and AquaFina Flavor Splash. He created and led the company’s consumer facing recycling program for North America entitled the Dream Machine and, from 2002-2007, built the consumer programs that grew the powerful Sabritas Mexico snacks business over 33%.
Jeremy spent the first 16 years of his career building brands and businesses for Procter&Gamble. He had a very international career, with challenges ranging from sustaining high growth in expanding markets (Scandinavia) to starting up/consolidating small businesses (Hugo boss and Giorgio Beverly Hills Fragrances in the UK); re-igniting growth and profit of large stagnating businesses (Personal Cleansing across Latin America); and accelerating the growth of large iconic brands (Pantene Latin America, Head&Shoulders and Pert Plus North America).
Jeremy recently published a book entitled “All Dreams on Deck – Charting the Course for your Life and Work” in which he lays out a real world approach to unleashing the full potential of any business or organization.
Co-Founder & Principal
He has a passion for building and reengineering businesses, transforming them into brand leaders. He has demonstrated leadership experience in the US and Internationally as both a manufacturer and retailer. Richard exhibits a diverse skill base across strategy, P&L, organizational development, innovation, marketing, and digital, with a proven track record of innovation, developing strong brands and teams while driving profitable revenue streams. Richard established his career, spending the first 25 years with some of the leading companies and brands in the world. From 1987 to 2005, Richard served in various executive roles for Procter & Gamble. Richard last served as CEO for Procter & Gamble spin-out Reflect Beauty in San Francisco. He was one of the first leaders on the ground for the new team that built Reflect into the leading online beauty site, recognized as one of the highest-rated online experiences. As General Manager of Global Beauty And Innovation, Richard led the development and growth of leading brands in the US, Central & Eastern Europe, Asia, and the Middle East, while developing strong organizations and leaders. Richard moved to Hungary in 1992 to develop the organization, brand, and capabilities on the ground in Eastern Europe after the fall of the Berlin Wall. Prior to that, Richard led the initial growth strategy to take Old Spice from the number ten to the number one Deodorant Brand, and a key brand in P&G’s global portfolio. From 2005 to 2011, Richard continued to drive step-change growth globally for leading brands. This included moving Tresemme Haircare from the number 8 brand to the number 2 brand in the US through a focus on marketing and innovation. Recognizing the opportunity with professional brands in the mass market, Richard led the switch of the Nexxus from professional salons to mass retail, creating a $150MM brand overnight and increasing category dollars by 3%. Richard also led marketing for Sears Holdings, overseeing one of the few periods of growth in revenue and profitability. Since 2011 Richard has been advising and working within companies focused on transforming markets across a range of businesses, including marketing strategy, B2B targeting, trucking, data analytics, hair care, and sustainable solutions to existing products. Most recently, Richard served as EVP Chief Marketing and Innovation Officer for Unifi, which is the global leader in sustainable synthetic fibers with its brand Repreve. Repreve is made from recycled plastic bottles and has worked with brands including Nike, Zara, and Target to recycle more than 17 billion plastic bottles. Richard co-founded The Brand Charge after recognizing the opportunity to provide companies with a cost-effective brand due-diligence and growth product grounded in quantitative data and best in class marketing strategy.
Richard Gerstein
Co-Founder & Principal
Jon Hall
The Company has a wide array of Fortune 500 clients, spanning food/beverages, beauty care, personal care, health care and financial services.
Jon is a patented inventor with a proven track record in creating innovative new concepts and powerful branding strategies. He has a real aptitude for discovering patterns and themes in consumer behaviors/attitudes, and using that as a basis for crafting breakthrough strategies. Jon is a sought after speaker, sharing inventive approaches for insight generation and creativity in a variety of marketing, research and university forums.
Prior to co-founding SpencerHall, Jon spent 14 years in Brand Management at Procter & Gamble. His tenure included acquiring and re-launching Old Spice and introducing High Endurance Deodorant, as well as serving as Director of Beauty Care New Ventures where he created Olay Daily Facials.
Jon graduated from Princeton University in 1982 with a B.A. in Religion. He is President of the Board of Trustees at Cincinnati Country Day School. Jon also serves on the Princeton Alumni Schools Committee, and is an adviser to the Cintrifuse start-ups incubator in Cincinnati.
Principal
Cindy Nelson
Her passion for the consumer and her creativity, drive, and global experience across a broad range of industries and categories make her a key business partner.
In her consulting role, Cindy partners with clients and agencies across a wide range of industries to help understand consumer learning and research needs, design and execute research, and identify and action consumer insights to help grow their businesses.
Prior to her current role, she served as Senior Manager of Consumer Insights for Hair Care at Alberto Culver (acquired by Unilever in 2011) where she led consumer exploration and new product pipeline development for the company’s next generation of hair care.
Cindy earned her MBA at DePaul University, and has a BS in Business Administration from University of Illinois, Champaign-Urbana.
Senior Partner
