Consumer-In Assessment- Case Study by the brandCHARGE

Led by former general managers, career marketers and research experts offering a collective 90+ years of experience, “consumer-in assessment" by the brandCHARGE is enlightening and critical in two ways:

When the main asset is the brand, it’s important to know what you’re talking about. And that means knowing what consumers are talking about, why, and what it means.

It provides data for better buy/sell decision making — measuring and understanding a brand’s strengths, future potential and other unknowns that sales, share and profitability figures leave unanswered.

The findings are independent, objective and unbiased. They are supported with robust data, rigorously tested, thoughtfully challenged and effectively presented.